GT-3000 is a native iOS app I designed and built solo in SwiftUI, originally to manage my own gout. Most health trackers made me want to quit within a week, so I built one around the opposite instinct: log in a tap, track the two things that actually move the needle (food and hydration), and reward three clean days in a row with a treat. A small dopamine hit that keeps the habit alive without the guilt spiral.

At ASOS, I led the evolution of AI Stylist, moving it from a research-heavy feature into a testable product experience. The problem was how conversations started — users didn't know what to ask. I introduced guided prompts and reworked the entry experience to better capture intent and reduce friction. Early signals showed a +10–15pp increase in conversation starts and deeper engagement through structured inputs.

We started Ralen to explore how AI could simplify financial decision-making. The challenge was navigating ambiguity, unclear product direction, and real-world constraints around data and distribution. As the sole designer across product and brand, I rapidly tested ideas and iterated through multiple directions. This led to an AI-powered MVP shipped in 4 weeks, with multiple pivots as we searched for product–market fit.

At Snapchat, I worked as a lead designer on Story Studio, a mobile video editing app built outside the Snap ecosystem. The early product was cluttered, inconsistent, and difficult to use. I simplified the editing experience by restructuring controls, improving timeline visibility, and reducing visual noise. This made the product more intuitive and easier for creators to navigate and edit content.

At Homeppl, I redesigned the rental application experience to help landlords and agents assess tenant risk with confidence. The process was long, unclear, and caused high drop-off. I restructured the flow into a clearer, step-by-step experience, simplifying how financial and verification data was surfaced. This reduced application time by 50% and cut churn by 35%.